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Feel the Wine

W

ine, an integral element of the culture of its region of origin, embodies the sun, the air, the soil, the humidity, the microclimate of that region.

All that, combined with the cultivated variety and the care expended on the vines by the wine grower, produce a juice that can only be obtained from that specific region.

After the harvest, in the winery, the responsibility of care passes to the winemaker. The winemaker’s personality and knowledge, the winery’s capabilities (in regard to its equipment), the way the winemaker has visualized the product he/she wishes to create, in conjunction with the grapes ultimately on hand, all of that we will encounter in a glass of wine.

It is worth our while to try this wine, to know it, to feel it. As for the enjoyment, it should always be moderate. Safe consumption further elevates the moment when we shall taste the wine, on an ordinary day or in celebration; it adds harmony to the delicacies that it will accompany and smoothly reveals its aromas.

After all, the well-known quote “wine makes the heart of mortal man rejoice” certainly refers to consuming in moderation, for otherwise the opposite will prevail, which is sorrow. Besides, as we all well know, “metron ariston”, or everything in moderation!

Feel the Wine
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When drinking wine *

The «10 Dos and Don’ts»

  1. Don’t drink on an empty stomach or, better yet, enjoy with an accompanying meal or dish.
  2. Don’t hurry, but rather savor.
  3. Do give yourself some time to get to know the wine you have chosen, beyond simply consuming it, by reading its label and discovering its aromas.
  4. Do regularly drink water along with wine.
  5. Do chose a bottled, branded product.
  1. Do enjoy in good company and in good cheer.
  2. Do stop if you feel light-headed or otherwise indisposed.
  3. Don’t exceed the recommended allowance, which is:
    • up to 2 glasses of wine for women, and
    • up to 3 glasses of wine for men.
  4. Do remember that wine is an integral part of our culture.
  5. Don’t be the designated driver for the evening.

* The guidelines refer to a medium serving of 100 ml, and they do not apply to special categories, such as pregnant women, the elderly, frail or infirm, and persons under 18 years of age.

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